and in 2009 another taxi company along with myself decided to order some keyrings to promote our services – and this was when I made the decision that I could “do better myself”.
The keyrings were a fantastic idea, but the quality was abysmal, they resembled something which could have been produced by a 5 year old, in fact the deplorable image of a "clipart" taxi put it in the "stick man" category of design - in fact here it is .....
.... very little thought had been given to the design or layout, there were just two colours on a plain white background, and more importantly, the cost seemed unreasonably high with typical minimum order quantities at 250 units plus.. Understandably, we ended up making them ourselves and achieving a far superior result - something which would actually impress potential and existing customers and spotlight our business in a professional manner. 
And here is our version.......
It was this that prompted further research into the internet companies offering keyrings and marketing products, and at the outset it was obvious that superior quality products could be produced, and prices equalled on a like-for-like basis as well as providing consultation for design requirements without loading extra design charges on to the customer.
You don't need a large advertising budget to splurge on gifts to get your message noticed - promotional items offer a fantastic low-cost answer to effectively promote your business to existing clients and moreover potential customers. There are lots of product options which are available for pennies (hence Pennylane!), one of the most popular choices being promotional pens - these are available from only a few pence each and can be custom printed with your logo and contact details and then distributed to existing clients and potential customers. Great for distribution at trade shows and conferences - they serve to remind people of your business and company ethos.
For instance, 1,000 pens with your details will give your business wide exposure and for less than £1 each! This is therefore extremely cost effective when compared to other forms of expensive and perhaps "one-off" advertising campaigns. Pens are used by us all on a daily basis, not just in the office but in our homes as well, and of course, we leave them lying on our desks and tables - thus they are there for everyone to see. Furthermore, the printed insert pen which we have in our product range is likely to retain your message longer than the traditional screen-printed pen (I say this from experience as I was the lucky recipient of a promotional screen printed pen, and in no time at all the company details wore away and disappeared from view, leaving me with a plain white pen!)
Keyrings?- we all use keys on a daily basis and with a good quality design, an eye-catching slogan or message, then it's quite likely that your keyring will be used in preference to any existing keyring. Once attached to your client's keys your message is going to be the key-holder and have visual impact in the ensuing months and years ahead.
In the current tough economic climate promotional items can form a crucial part of gaining new customers in a highly cost-effective way. Business gifts assist in customer retention and therefore business growth, they build upon branding your product, your company name and services on a personal and direct level. Corporate branding is important in a business and if you want a successful business, then advertising gifts can prove to be extremely beneficial for your company. Promotional items also take company branding into the homes of your customers! Your marketing products act as a reminder of your product or service whenever your gifted item is seen. Pennylane Promotions can help you select the correct promotional item, the ideal colour, design and style, in order that we can represent your company and brand name in the best possible way and give your business the recognition it deserves.
Advertising gifts are far more efficient than the traditional methods of advertising. They help keep your business upfront with both existing and prospective clients and serve as a token of gratitude and appreciation. They convey thanks to your clients in a subliminal way and when your clients feel appreciated they are more likely to support your business and keep your number on their contact list. Retaining loyal customers in this present economic climate of cut-throat competition is success in itself. Promotional items can also be the first step for new businesses, letting people know you are out there and building up name recognition from the outset.
Apart from inspiring loyalty from your existing customers advertising gifts also help you bring in new customers. Due to their sheer practicality and utility, advertising gifts keep your business name uppermost in people's minds and in public view. Considering the competition in today's market, out-of-sight really can mean out-of-mind and advertising gifts keep you both in sight and in mind. They ensure that your business and name gets noticed more often and therefore assist with increasing business recognition and customer awareness.
With an extremely wide range of promotional products on the market today, it is of utmost importance to choose the correct product for your particular business and as part of our service we will ensure you acquire the ideal product for your marketing purposes.
There is no extra charge for design and included in the price of these pennywise promotional items are full colour high quality printed inserts including your business logo and telephone number, as well as any extra text or graphics you might wish to add. The advantages of printed inserts are such that not only are your promotional details firmly encapsulated in the particular marketing product but they also give amazing design scope with choices of a wide range of colours, images, text style variations and superb formatting and layout effects.
Pennylane Promotions will provide you with a complete design service from start to finish, ensuring you are completely satisfied with the finished product which will boldly promote your company with exceptional clarity and quality, and your approval will be sought before final print to ensure you are entirely happy with the design.
We have sourced the best suppliers and researched other prices on final printed products and we believe that we can provide value for money as well as a superior and dependable quality marketing product. We can ensure that you invest in a product suited to your needs and one which will benefit your company for years to come.